Venison in demand

Healthy eating helps Highland Game secure £2m delivery deal

Venison is growing in popularity

Scottish wild venison supplier, Highland Game, has secured a partnership with the UK’s largest recipe box company, Gousto, the first time the firm has partnered with a recipe box or meal delivery provider.

Together with increased distribution with UK wholesale partners Costco, Booker and Brakes , the deal is worth almost £2 million in sales to the company over the next 12 months.

The Gousto partnership launches UK-wide on Wednesday and Dundee-based Highland Game will supply more than 20,000 meals over a two-week period.

The announcement follows news in September of Highland Game securing increased distribution with retail partners Tesco and Morrisons worth over £1 million.

Managing director and founder of Highland Game, Christian Nissen, said health-conscious consumers looking for a sustainable, low-fat alternative to red meat have driven demand for venison over the past five to 10 years.

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