Attractions prove popular

Scotland’s so good we want to come back, say Chinese tourists

Chinese tourists

Chinese tourists soaking up the culture (pic: Terry Murden)

Most Chinese tourists visiting Scotland have enjoyed the experience and plan a return trip, according to new research.

It also revealed more than half stay in top end hotels – four star and above – making them a lucrative source of tourism revenue.

The survey, commissioned by VisitScotland, found that Chinese holidaymakers on their first visit rely on traditional images such as bagpipes, kilts, whisky, and castles.

Returning visitors also associate Scotland with images of wildlife, nature, escapism, spirit of freedom and friendly local people.

Almost nine in ten (87%) of first time visitors said they would like to return.

Leave a Reply

Your email address will not be published. Required fields are marked as *

This site uses Akismet to reduce spam. Learn how your comment data is processed.