Ready for challenges

Fordyce takes role as interim head of Seafood Scotland

Donna Fordyce has been appointed the interim head of Seafood Scotland, the national trade marketing body for the Scottish seafood industry, replacing Patrick Hughes.

Since October 2017, Ms Fordyce has been Seafood Scotland’s industry engagement specialist, working closely with seafood-related businesses across the country to identify new market opportunities and facilitate greater commercialisation of the sector.

She is already engaged with the industry at leadership level, having previously spent time as an observer on the Seafood Scotland board, been a member of the working group for Scottish Seafood Partnership, is a Projects Approval Committee member for the European Maritime & Fisheries Fund and co-authored the recently launched seafood strategy Changing Tides.

John Anderson, chairman of Seafood Scotland, said: “Donna has a passion for the Seafood industry and has excellent knowledge of how it operates, across a wide range of sub-sectors and supply chains. She is hugely respected within the sector, making her the natural choice for the role.”

Ms Fordyce said: “In an ever-changing and uncertain landscape, it’s important now more than ever that Seafood Scotland is agile and ready to take on any opportunities or challenges the industry may face. It’s an exciting time to be at the head of the organisation during what will be such a transformative period.”

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