PR and creative
Wire wins three-way pitch for DC Thomson Media account
The Courier is a DC Thomson title
Communications agency Wire has won the creative account for DC Thomson Media in a three-way pitch.
The Glasgow-based firm will now deliver creative, paid and earned media support across the Dundee publisher’s newspaper, magazine and radio portfolios, including The Courier and the P&J in Aberdeen.
Lee Beattie, director at Wire, said: “From reading the comic strips in my grandpa’s Sunday Post, to buying the Beano every week, I’ve grown up loving so many of DCT Media’s brands, so this is a client win that feels especially joyful.
“It’s also hugely exciting to be working with a company that’s investing in the future of print as well as innovating and producing other dynamic content and experiences. Our first campaign to launch Platinum, a new women’s magazine, has been a dream to work on.”
Rebecca Moncrieff, Head of Communications & Brand Marketing for DC Thomson Media said: “During the pitch process it was clear that the Wire team were hugely passionate about our business and brands.”
This is the agency’s third win this year to handle the full client creative brief. Recent wins include Old Pulteney and AnCnoc whisky, Orchard Pig cider, and BOE Gin.