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Global data experts gather for summit in ‘tech city’ Edinburgh

Amanda Ferguson

Amanda Ferguson: ‘rewarding’ (pic: Terry Murden)

Hundreds of tech specialists will be descending on Edinburgh as the city hosts a major international conference on data.

ESOMAR, the global voice of the data, research and insights community, is bringing its Congress 2019 to the capital on Sunday, running until Wednesday at the Edinburgh International Conference Centre. 

The congress will see world leaders in data and tech come together with local talent and startups to share latest thinking and cutting edge methodologies.  

More than 1,200 international delegates, and 3,600 live online viewers will hear speakers from global brands including Google, Microsoft, Viacom, Unilever, Intel, Facebook, PepsiCo, and Diageo. The programme also features ‘incubator’ led content.   

The congress is seen as a coup for Marketing Edinburgh whose  ‘Make It Edinburgh’ campaign is showcasing the city’s strongest sectors to help drive business tourism.

Amanda Ferguson, head of business tourism at Marketing Edinburgh, said: “It’s rewarding to see events of this scale and credibility choosing Edinburgh. It creates a halo effect; more events, more knowledge sharing, driving innovation in turn attracting more talent and investment. It’s a great example of creating a positive impact for the city

Finn Raben, director general at ESOMAR, said: “Edinburgh’s bid to host the Congress stood out against other cities’ due to its strength in the tech sector. It’s considered the UK’s fastest growing tech hub, home to the likes of CodeBase, the UK’s largest start-up incubator, Skyscanner and Fanduel. 

“Edinburgh has a rich tradition of being a centre of innovation and this continues today with the University of Edinburgh’s world leading programmes in data science, robotics and AI. It’s a real asset, as it feeds our ambition to promote internationally the tech industry work happening at a local level.

“We’re excited to engage with the thriving start-up community in the city, helping connect those local businesses with more than 1,000 decision makers from across the globe.”

Millennial start up tech company CodeBase is presenting at the ESOMAR Black Box platform for inspiration beyond the market research industry.

Martin Boyle, director of innovation and transformation at CodeBase, said: ‘‘CodeBase is delighted to be partnering with ESOMAR to share our thoughts on effective innovation and business transformation to such a diverse international audience.”

Edinburgh is also among the host venues for the three-week FinTech Festival which kicks off on Monday.

There are more than 50 events taking place across the country, ranging from meet ups, conferences, networking and social activities.

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