Tesco Bank hires Sigurdardottir as chief customer officer
Tesco Bank has appointed Sigga Sigurdardottir as chief customer officer. Ms Sigurdardottir has worked in the financial services industry for 18 years and will begin her role on 4 November.
She joins from Santander UK, where she led digital and cultural change at the bank in her role as chief customer and innovation officer.
Ms Sigurdardottir has experience in driving customer-led transformation in Fortune 500 companies across the world. Prior to Santander UK, she spent 14 years at American Express, working in four different continents as she led digital transformation and change across the business.
Throughout her career in financial services, she has also been a pioneer in partnering with the start-up, digital and fintech communities to deliver customer-centric banking solutions.
Most recently, she was responsible for the development and launch of Asto, a Santander Fintech business, providing innovative cash-flow solutions to small businesses.