PR companies combine
Beattie Communications merges with Belfast agency SERIOUS
Beattie’s Scotland director Joanne Spence, David McAvery, founder of SERIOUS, and CEO of Beattie Laurna Woods
Beattie, the communications agency, is to merge with SERIOUS, the Belfast-based PR company.
Laurna Woods, the CEO of Beattie and David McCavery, the founder of SERIOUS have predicted the new company, which will be called Beattie Ireland, will create up to 20 jobs.
The agency will provide integrated communications services to the whole of Ireland with the opening of an office in Dublin to complement the existing SERIOUS office in Belfast which was established in 2007.
Ms Woods said: “This is our second joint venture. Our first was setting up Beattie Tartan in Canada where, in only two years, we have gone from one office in Victoria to six including Calgary and Toronto. We have similarly ambitious plans for Beattie Ireland.”
McCavery, who will become managing director of Beattie Ireland, said: “Our aim is to establish ourselves as Ireland’s premier integrated communications agency offering PR, digital, social, content and creative as joined-up marketing services.
“We have big plans for development. We aim to create six new posts in Dublin and Belfast within six months of launch and then a further 14 roles over the next three years to bring our total number of Irish-based employees to 26.”
Beattie was established in Scotland 34 years ago and is now headquartered in London with offices in Birmingham, Manchester, Leeds and Glasgow. Beattie Tartan operates in Toronto, Victoria and Vancouver. The group employs 130 staff.
The newly merged company will be launched on 1 October, but strong links are already being forged between the 50-strong Beattie team in Glasgow and McCavery’s Irish operation with collaborative working and employee desk swaps.
The merger is the latest shake-up involving Scottish agencies. Last year Edinburgh-based Talking Canvas was acquired by Indigo.
Earlier this month Red Havas decided to close its Edinburgh office just weeks after announcing a re-branding of the business.