Lochrin Square HQ

UserTesting sets up European base in Edinburgh

User Testing

Expansion: Bruce Hunter (left) and Andy MacMillan


UserTesting, the San Francisco-based on-demand human insight platform, has announced the opening of its first international office in Edinburgh. The company, which has named Bruce Hunter as its European regional vice-president, will initially be based at 1 Lochrin Square in the Fountainbridge area of the city.

The move into Scotland is part of a year of growth, including the addition of key new executive positions, expansion of the company’s US east coast presence and winning new global customers.

The Edinburgh office will serve as UserTesting’s EMEA headquarters and the company has already started adding strategic roles across sales, marketing, engineering and customer success & support.

“We felt Edinburgh is the ideal location to establish our first international office. Edinburgh is one of the leading European technology centres and offers an impressive pool of skilled and highly-qualified professionals,” said Andy MacMillan, UserTesting chief executive.

“We are also very fortunate to have Bruce leading our EMEA efforts and helping us continue to build and grow our international business. His experience and success helping US companies scale and grow internationally made him the ideal choice to help us build our global footprint.”

The UserTesting human insight platform is dedicated to helping companies see, hear and talk to their customers and ultimately deliver the best possible customer experience using the power of human insight.

A technology sales leader with more than 25 years of experience, Mr Hunter has specialised in helping connect with scaling high-growth global companies.

“I’m looking forward to the opportunity to help European companies build better products and experiences through human insight and empathy to make faster and smarter business decisions,” he said.

“This is an amazing time to be working in technology in Edinburgh and I’m thrilled to be joining UserTesting, and that they’ve chosen Scotland as their European headquarters.”

UserTesting chief insights officer Janelle Estes will be presenting “Integrating Customer Empathy into the Product Creation Process” at tech conference Turing Fest in Edinburgh on August 27-29.

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