Masterclasses from creatives

Scots design firm Contagious advises US whiskey students

Jason Dobson and Jason Milne, Contagious

Jason Dobson and Jason Milne, creative director, of Contagious


Designers from Scottish branding agency Contagious are making regular transatlantic crossings to deliver a series of lectures at the Moonshine University in Kentucky.

The Edinburgh firm has developed a niche in the global drinks industry and is now providing advice in the heart of Bourbon country.

Jason Dobson, business and creative director, said: “Having worked on a number of distilleries and breweries throughout the UK, USA, and Europe, we’re delighted to be given this opportunity by Moonshine University to share our insights on the approach a business should take in the delivery of their brand home and visitor experience.”

Recent years have seen Contagious undertake the design of a number of brand experiences, and brand homes, including those for Angels Envy in Louisville, the Irish Whiskey Academy in Dublin, Glengoyne Distillery in Scotland and the Absolut Elyx Experience in Sweden.

Colin Blake, director of spirits education at Moonshine University, said: “When I was traveling in Ireland and took a day to visit the Irish Whiskey Academy, I was blown away. It was such a beautiful, engaging, educating, well thought-out experience. So, when I crossed paths with one of its designers from Contagious, the first thing I thought about was, ‘how can I get this Brit to travel to Kentucky to teach a class?’

“From the moment I saw their work, and spoke with the team, I knew that they needed to be a part of our classes.”

Moonshine University brings together specialists from every facet of the distilling and spirits industries under one roof to provide education, training, R&D, and support for industry professionals, established companies, and those entering the business. It offers technical training and business management education for start-ups, industry professionals, and those looking for careers in the industry.

Created in Edinburgh in 2001, Contagious works with clients across the world to design and deliver experiences that make connections for global drinks brands.

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