Club's ambitious tech move
New fan app a ‘game-changer’ for Scottish football
Appy man: Chris Ewing (centre) with Ricky Waddell and Colin Cameron
Digital agency mtc has developed an app for a team in the fifth tier of Scottish football which it believes will be a ‘game-changer’ for the sport in this country.
Ambitious Scottish Lowland League club Caledonian Braves is celebrating its rebranding with the new technology designed to take fan engagement to the next level.
The app, which cost £30,000 to develop, is a central part of the club’s continued evolution as it targets promotion to the Scottish Premiership by 2025.
Formerly known as Edusport Academy, the club has adopted its new name following an online vote by its worldwide fan base via the unique Our Football Club.com project.
Launched last year at Hampden Park, the scheme allowed fans to sign up to become members with voting rights on the running of the club from anywhere in the world – fans are currently spread throughout 25 countries.
This weekend sees the club kick-off the new season under the Braves banner for the first time with boss Ricky Waddell and No.2 Colin Cameron at the helm, and one of the features of the new app will allow fans to watch games live regardless of where they are in the world.
Dundee-based mtc has previously worked with the likes of Brewdog and Umbro, as well Aberdeen, Hearts, Motherwell and Dundee United.
Everyone involved is hugely excited about this as it is true fan engagement.– Anthony Brennan
Anthony Brennan, mtc head of business development, said: “It is the first app of its kind in Scottish football and the first one we know of that is completely fan-focused.
“We knew about the ambitious journey which Chris was embarking on and it was inspiring listening to his plans. It was a no brainer for us to get on board with him and try to help make his dream become a reality.
“We already work with Aberdeen, Hearts, Dundee United and Motherwell in Scotland, and Derby County down south. We have also worked with major companies such as Umbro and Brewdog so for Chris to come to an agency like ours underlined his ambition.
“Everyone involved is hugely excited about this as it is true fan engagement. We live in a world just now where football clubs are more interested more from a business perspective than putting the fans first, which is Chris’ approach.
“No matter where they are in the world, the app will make supporters feel as if they are pitch side and are able to have a true influence in the club.
“This is a game-changer which I think will disrupt the market and make much bigger clubs sit up and take note. At the moment club apps basically are designed for the club to deliver content to the end user whereas this is a two-way app where the club is delivering content but it’s based on the feedback and direction given by the fans.”
Caledonian Braves owner Chris Ewing, who has a degree in International Sports Management from the Johan Cruyff Institute, said: “We really appreciate the support and the faith people have shown in our project. We have a unique opportunity to mould a club that we can all be proud of and we’d like as many people as possible to join us on our journey by using the app.
“There is nothing like this in the country for football fans and once they see it in action, they will be impressed by the level of interaction it provides.
“I firmly believe there is a place for technology in the game. Scottish football has been crying out for innovation for too long and I’m proud that Caledonian Braves is leading the way when it comes to fan engagement.
“Our aim is to create an online community of fans who, working together, will drive the club forward into a new and innovative generation. Over the last six months, we have developed an app that will change fan engagement, making them the heart of the football club. Along with like-minded, ambitious fans from around the world, their voice will count.
“With the club at their fingertips, fans will not only be able to make key decisions that influence all aspects of the club, they will be propelled into the dressing room, onto the training pitch and into the stands as Caledonian Braves’ most important stakeholder.”
The application is free to download on Apple’s App Store and Google’s Play Store.