Two series per year plan

More Love Island on way as ITV faces tough advertising market

Love Island

Hit show: Love Island (pic: ITV)

ITV has announced that it will be doubling the number of episodes of hit show Love Island, by moving the reality TV programme to two series a year from 2020.

The latest season has attracted a record six million viewers. Next year it will be set in South Africa and Europe.

Paul Mortimer, head of digital channels and acquisitions at ITV, said: “Off the back of a record-breaking year, we’re delighted to be bringing an extra series of our biggest and sunniest show to the 2020 schedule.

“Love Island has proven yet again to be the perfect format that engages younger audiences.

“In response to this viewer appetite, a new batch of young singletons will deliver some highly anticipated post-Christmas romance and drama from our new and luxurious location.”

Love Island contributed to a slightly better-than-expected 5% decline in total ad revenue in its first half.

The company reported total external revenue down 7% to 1.476 billion pounds and adjusted core earnings down 13% to £327m for the six months to end-June, with the latter just beating market expectations. Pre-tax profit fell 16% to £222m.

Dame Carolyn McCall, ITV’s chief executive said: “The economic and political environment remains uncertain but we are very focused on delivering our strategy and creating a stronger, more diversified and structurally sound business to enable ITV to take advantage of evolving viewing and advertising opportunities.”

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