New outlet for baby brand
Cheeky Chompers signs UK-wide deal with Lloyds Pharmacy
Amy Livingstone and Julie Wilson
Baby care brand Cheeky Chompers have signed a deal with Lloyds Pharmacy to have its neckerchew stocked in 444 UK-wide stores.
The brand is already stocked in John Lewis, JoJo Mama Bebe, The White Company and Nordstrom.
Founding director Julie Wilson said: “We’re really pleased to have teamed up with LloydsPharmacy, a trusted brand in the pharmacy market.
“Many parents of teething babies will go to their local pharmacy for a solution. Initial sell through has been fantastic so we look forward to a great partnership going forward.”
The company last week launched a crowdfunding campaign through the Crowdcube platform to raise £400,000 for new product development, marketing and brand awareness.
Ms Wilson said: “Our crowdfund is progressing well in the background with over 50% invested in the first five days. The team and I are excited about the next phase of growth for Cheeky Chompers.”
John Acland, head of retail for LloydsPharmacy, said: “We know that parents come into pharmacy looking for advice and products to help support their children’s teething stage, so we are delighted to offer our customers the Cheeky Chompers Neckerchew.”
