Shares plunge in soft drinks maker

Barr faces 20% profits fall from wet weather and recipe change


Sales are down for Scotland’s biggest soft drinks manufacturer


Shares in Irn-Bru maker AG Barr plummeted by 24% after announcing that it expects profits to plunge by 20% this year following changes to some of its recipes and wetter weather.

The Cumbernauld-based company, whose soft drinks brands also include Rubicon and Funkin, said it had faced “unprecedented” challenges following the introduction of the sugar tax or Soft Drinks Industry Levy (SDIL) and a shortage o CO2. Shares were trading at 658p in early trade.

“While we anticipated that volume would be impacted by this return to our traditional pricing strategy, trading in the financial year to date has been below our expectations,” it said in a trading update.

“This has been exacerbated by some specific brand challenges, particularly in Rockstar energy and Rubicon juice drinks, as well as disappointing spring and early summer weather, most notably in Scotland and the north of England, and compounded further as we approach the half year when the prior year comparative weather was at its peak.

“We have taken action to address the specific brand related issues, including the planned launch of three new Rockstar products at the end of the summer, and recipe improvement activity for Rubicon juice drinks, however the benefit of these actions will not be felt until later in the second half of the financial year.”

The company said it is seeing “positive indications of acceptance of the new price positioning” with encouraging initial interest in its recently launched Irn-Bru energy product. Funkin continues to perform strongly and the recent launch of nitro-infused premium cocktails in cans is already exceeding expectations.


Revenue for the 26 weeks to 27 July 2019 is estimated to be in the region of £123m, representing a c.10% decline on the prior year (2018: £136m).

The company said: “Despite our strong second half plan it is not expected that we will recover fully from the volume impact in the first 5 months of this year and the current trading we are experiencing. As a result, we expect our profit performance for the full year to decline versus the prior year by up to 20%.

“It is also anticipated that there will be some exceptional costs incurred in the current financial year as we take action to regain momentum. Further guidance will be provided at the interim results.”

Roger White, chief executive, commented: “While the Funkin business goes from strength to strength, it has been a challenging start to the year for Barr Soft Drinks.  Weather comparatives and trading, particularly in the impulse on-the-go market, have been even tougher than expected which, along with some brand specific challenges, have led to a short-term impact on our financial performance.  We are focused on returning to growth and will continue to take the actions we believe necessary to succeed in the dynamic environment within which we operate.”

The company will announce its interim financial results for the 26 weeks to 27 July 2019 on 24 September.

Comment: a new headache for AG Barr’s biggest shareholder

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