Export plan

Cheeky Chompers seeks £400k from crowdfunding

Cheeky girls: Julie Wilson and Amy Livingstone (pic: Terry Murden)


Baby care brand Cheeky Chompers is seeking to raise up to £400,000 to expand into more international markets.

The business will launch its first campaign via equity crowdfunding platform Crowdcube to develop new products, target direct sales growth, and boost brand awareness in its key domestic and export markets.

The Edinburgh-based firm is already selling via more than 1,500 retailers in almost 50 countries.

Exports currently account for approximately 65% of total sales. Research by Technavio forecasts that the global market for baby soothers and teethers will reach nearly $8 billion (£6.3bn) by 2020.

Founding directors Julie Wilson and Amy Livingstone, who met while they were on maternity leave with their first children, launched the company after noticing that they and their friends struggled with lost or dirty teething rings.

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