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Online firm backs UK brands

YouK launches in Scotland to promote British products

YouK

The website supporting the UK is live, but doesn’t have a dot.co.uk address


 

An online market place promoting businesses based in the UK was launched in Edinburgh yesterday, claiming it also reduces the country’s carbon footprint by cutting transport costs.

YouK ranks products on the degree to which they are partially or substantially made in the UK to give shoppers a more informed choice. The rating includes factors such as research and development, design, manufacturing facilities and source materials.

Consumers can search more than 500 cheeses, 500 brands of gin and 250 clothing brands.

Derek PootsYouK is the brainchild of Derek Poots, pictured, a business development and IT programmer, who studied engineering and physics at Edinburgh University. He said his vision was to create a marketplace where every brand featured allowed shoppers to make an environmental and economic impact.

He said: “We believe YouK can help consumers discover the wealth of UK products and brands available. The environment, our jobs and public services will all benefit from localisation.”

YouK has received a design grant from Scottish Enterprise and is partly funded by the European Structural and Investment Funds Programme 2014 to 2020. It employs 12 staff and its goyouk.com website – which curiously has a dot.com rather than a dot.co.uk address – has been developed by Edinburgh firm Bad Dinosaur.

 

 



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