YouK is the brainchild of Derek Poots, pictured, a business development and IT programmer, who studied engineering and physics at Edinburgh University. He said his vision was to create a marketplace where every brand featured allowed shoppers to make an environmental and economic impact.
He said: “We believe YouK can help consumers discover the wealth of UK products and brands available. The environment, our jobs and public services will all benefit from localisation.”
YouK has received a design grant from Scottish Enterprise and is partly funded by the European Structural and Investment Funds Programme 2014 to 2020. It employs 12 staff and its goyouk.com website – which curiously has a dot.com rather than a dot.co.uk address – has been developed by Edinburgh firm Bad Dinosaur.