Marketing push for north east
Peattie to edit new free airport magazine Skylife
Skylife will highlight the many destinations available from the airport along with cultural aspects of the city and promote Aberdeenshire as a vibrant, growing tourism haven for visitors from both home and overseas.
It will be edited by Karen Peattie, pictured below, who is also managing editor of High Flyer, the Glasgow Airport passenger magazine launched by The Herald and Times Group six years ago.
Ms Peattie is a seasoned journalist with experience spanning trade magazines, weekly and national newspapers.
Magazine publisher Darren Bruce commented: “We are extremely pleased and proud to be working with AGS Airports Limited, the owner of both Aberdeen International and Glasgow Airports to publish their customer magazines.
“The new title will be delivered through a uniquely targeted print and digital distribution model which encompasses a bespoke solution for its commercial partners.”
The launch issue of Skylife will be published at the end of May and distributed throughout June and July, with 20,000 printed copies. The magazine will also be available through targeted residential postcode door-drop, as well as carefully selected venues within the Aberdeen city area.
Steven Marshall, head of aviation marketing & development at Aberdeen, Glasgow (Long Haul) & Southampton Airports, said the magazine launch follows £20m investment in Aberdeen International Airport in the last two years.