End for Google+

Google accepts defeat in battle of social networks

google+Google+, the social network, will be closed to consumers from today after four attempts by the search giant to compete with rival platforms.

Launched in 2011 Google+ secured millions of users, but too few seem to have used it, and many seem to have been confused by it.

Google+ was launched as an invite-only platform, before opening up to the public later in the year with the typical array of photos and comments. But its “Circles” of friends and Plus One button – its equivalent of “likes” and “favourites” never took off.

Successful features such as Hangouts and Photos were separated from Google+ and run as independent services.

One commentator described it as the “ghost town” of social networks which had only two purposes nowadays: having your data stolen and being the butt of jokes.

While user numbers have been the key factor in its closure, there was also a security issue which could have allowed malicious developers to collect the data of hundreds of millions of users.

In a message sent to users Google said: “This is a reminder that on April 2, 2019 we’re shutting down consumer Google+ and will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted.

“No other Google products (such as Gmail, Google Photos, Google Drive, YouTube) will be shut down as part of the consumer Google+ shutdown, and the Google Account you use to sign in to these services will remain. Note that photos and videos already backed up in Google Photos will not be deleted.

“From all of us on the Google+ team, thank you for making Google+ such a special place.”

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