Analytics firm in administration

Big Data for Humans hoping to secure quick buyer

Incremental Group CEO Neil Logan and Big Data for Humans CEO Peter Ellen

Incremental Group CEO Neil Logan and Big Data for Humans CEO Peter Ellen


A Scottish data science firm has collapsed into administration and is hoping to find a buyer in a quick sale.

Edinburgh-based Big Data for Humans, which has four employees, provided customer insight data for retailers and travel companies.

In October it announced a strategic partnership with Neil Logan’s Incremental Group which intended “to dramatically scale services to its global client base.” They have included Tesco, 7-Eleven, Selfridges, Cartier and AirAsia.

The assets of the business are being marketed and include cloud-based marketing software including two registered European trade marks, copyright of web content from its website and social media assets.

Eileen Blackburn, of administrator French Duncan, said: “The financial problems faced by this company were due to a number of circumstances including cash flow problems caused by the late payment of an invoice by a significant client; the economic slowdown and uncertainty due to the economy; a company structure that caused problems in accepting new investment; and ill health with one of the directors who had to withdraw from the business for a significant time.

“The result was that the company fell behind with key bills as they arose, and its creditors lost patience. This was a strong company performing well among an excellent array of clients with a highly regarded range of products which we expect will be acquired by another company.” 

Ms Blackburn concluded: “All insolvency is unfortunate but, in this case, there really were extenuating circumstances which led to the administration of this company. As these circumstances were unique to the company, I would expect a reasonably quick sale of its assets and a return for its creditors.”

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