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Fourth shop for retailer

Harry Potter seller opens outlet at Hong Kong Airport

Museum Context

Flying high: latest shop in growing chain is at Hong Kong airport


 

Harry Potter fans in Asia are driving business growth for Museum Context, seller of officially licensed  products of the boy wizard.

The company, run by retailer Andrew McRae, pictured, has opened an outlet at Hong Kong International Airport, its fourth in the province.

Andrew McRaeThe new shop is located landside and has been designed to arouse curiosity and echo the feel of the retailer’s flagship store in Victoria Street in Edinburgh’s Old Town, believed to be the inspiration for Diagon Alley where Harry Potter and his fellow wizards would buy their wands and other magical goods.

JK Rowling was living and writing in Edinburgh when she conjured up the vision of the now-famous hidden shopping street for wizards that first appears in Harry Potter and the Philosopher’s Stone. 

Since opening stores in the vibrant Causeway Bay retail district, Taikoo Shing and Harbour City, Museum Context has been a magnet for Hong Kong’s Harry Potter fans. 

Mr McRae said the airport shop “is a big win for us as we continue with our expansion plans in Asia, and will raise the profile of our offering in the region.”



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