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New director

Skyscanner’s Urquhart signs on at e.fundamentals

Greg UrquhartEcommerce analytics firm e.fundamentals has appointed former Skyscanner director of product delivery Greg Urquhart to its board. 

Mr Urquhart, who was at Skyscanner for three and a half years, joins the company as chief technology officer and will be based in Edinburgh with the company’s expanding development operations team.

“My aim is to make e.fundamentals the Skyscanner of the ecommerce analytics world,” he said. “e.fundamentals has the same inspiring DNA as Skyscanner and there are great similarities between the top people of both companies.”  

e.fundamentals is an ecommerce analytics platform that helps brand owners compete and win online.  The technology serves clients by rigorously improving the sales performance of their products on retailers’ and wholesalers’ websites.

Its chief executive John Maltman said: “We are excited to bring in Greg as he has already experienced the journey we are on.  He’ll strengthen the board and help our clients win by improving their online sales performance through better technology.” 

Mr Urquhart will oversee e.fundamentals’ technology platform, which reviews and gathers real-time data about brands’ product performance online and presents it through the company’s proprietary dashboards; this allows clients to quickly action the insights delivering the biggest returns.  

Many of the world’s top brand manufacturers, including Nestle, General Mills and Edgewell, use e.fundamentals to manage and improve their ecommerce sales performance. 



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