Focus on evolving company brand
Skyscanner brings in Lord to drive global growth
Ms Lord, formerly CMO at ClassPass, will lead Edinburgh-based Skyscanner’s marketing team of around 300 and has been brought in to drive both brand and global growth for the business.
Ms Lord has more than14 years’ experience in senior roles at the likes of SEO giant MOZ. She most recently oversaw the development of ClassPass’ marketing and brand disciplines, growing the fitness service’s user base to nearly half a million subscribers. She will be based in Skyscanner’s London office and will lead teams across Europe, the US and Asia.
Skyscanner CEO Bryan Dove said: “I’ve known Joanna for years and have been consistently impressed with her impact on brands and her leadership in creating world class teams.
“Joanna is joining us at an exciting time in our growth story after nearly doubling our growth function in the last few years. We’re excited to have an exceptional marketing leader joining our team to guide our next steps in helping travellers globally.”
Ms Lord said: “My focus will be growing both the Skyscanner brand and guiding talented individuals in marketing teams across the world. What with the global success Skyscanner has seen over the past decade, the Skyscanner brand continues to evolve: it’s a fantastic challenge and I’m delighted to be a part of this journey.”