Switch from Red Bull
Shaw to head up beer business in new BrewDog role
Andy Shaw: ‘impressed’
Independent craft brewer, BrewDog has appointed Andy Shaw to the newly created role of CEO Beer, responsible for global sales and marketing.
Mr Shaw has spent 14 years in various senior roles at Red Bull, most recently as managing director of Red Bull UK. Previous roles include MD of Spain and Portugal, and sales and marketing manager for Europe.
The role of CEO Beer was formed in order to provide additional senior strategic leadership as BrewDog enters a period of accelerated growth domestically and internationally.
Last year saw the release of the BrewDog Blueprint outlining more than 30 bold initiatives and innovations that reflect the brewery’s commitment to evolving its beers and business, as well as how it supports its global community and industry in 2019 and beyond.
The brewery’s flagship beer Punk IPA has been the best-selling craft beer in the UK off-trade for the last three years, and currently, five of the top 10 best-selling craft beers in the UK off trade are BrewDog products.
The Aberdeenshire brewer is opening more bars in the UK and further afield throughout the year. Cities include Hull, Inverurie, Peterhead and Dalston, as well as Cincinnati, Indianapolis, Hamburg, Toronto and Paris.
BrewDog co-founder James Watt commented: “Andy’s impressive track record for championing a strategic, global vision is what makes him such an exciting addition to the BrewDog crew. His experience in working in a vibrant, bold, business famed for pushing the envelope is exactly what we need as we enter hyperdrive on our global vision.
“Our mission remains exactly the same it was on day one; to make other people as passionate about great craft beer as we are. Andy will be pivotal in ensuring we fulfil this over the coming years.”
Mr Shaw added: “BrewDog’s feats over the last decade are a direct result of a culture of innovation and fearlessness. When many in the industry doubted and scoffed, James and Martin remained clear-eyed and determined to change the world of beer for the better.
“I’ve been impressed by them for the last ten years and I simply could not pass up the opportunity to join such a dynamic team in the next phase of growth.
“I couldn’t be more delighted at the chance to take BrewDog to new audiences, new territories and ultimately to new heights.”