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Funding round led by Aurient

Pitchbooking scores with £250,000 investment boost


Team effort (l-r): John Murray (TechStart NI), Pitchbooking’s Shea O’Hagan, Chris McCann and Fearghal Campbell, Chris Trotter (Clarendon Fund Managers) and Aurient partners Cecil Hetherington and Anthony Kieran.


Pitchbooking, a sports tech firm based in Edinburgh and Belfast, has received an investment that it believes will help it become the market leader in sports facility management.

The company has secured £250,000 in a funding round led by Aurient and backed by Techstart Ventures and Co-Fund NI, managed by Clarendon Fund Managers. The round was completed by private investors across the UK and New York.

Based in the capital’s CodeBase and the Ormeau Baths in Belfast, Pitchbooking has developed a platform that provides greater access to sports facilities for the public while streamlining the facility owner’s internal processes.

Founded last year by life-long friends Fearghal Campbell, Chris McCann and Shea O’Hagan, it has already facilitated over 15,000 sport sessions for members of the public.

The new capital raised will be used to support Pitchbooking’s global growth ambitions.

Chief executive Mr O’Hagan, who lives in Edinburgh, said: “Before Pitchbooking, finding a place to play meant the time and frustration of hopeful phone calls, booking slips and outdated payment methods.

“Facility managers, on the other hand, are too often caught in a painful administrative tangle of enquiries, invoices, double-bookings and other such headaches. Many also don’t have the time or resources to promote their facilities to the wider public.

“With Pitchbooking, players can search thousands of facilities at the click of a button and complete their booking in less than a minute.”

Aurient partners Anthony Kieran and Cecil Hetherington will be joining the board of Pitchbooking as part of the agreement.

Mr Hetherington, who becomes chairman, said: “Pitchbooking offers an elegant web-based solution to two common problems – fragmented information in terms of being able to see what facilities are available in your local area, and friction in the process of booking and payment leading to a market which functions very inefficiently.

“The Pitchbooking management team are 100% focused and dedicated to creating a better experience for both users and providers of sports facilities, and they are dynamic and innovative in their approach. This is exactly the sort of company that we like to support.”

Pitchbooking offers services in over 50 locations across the UK.

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