Launch of Whale-like-fish
New agency offers PR with rewards for loyal clients
Whale of a time: Helen Ross and Eilidh Marshall
Two Inverness-based PR consultants have teamed up to create a new agency with a novel twist – a loyalty scheme for clients.
Co-founders Helen Ross and Eilidh Marshall believe it is time for the PR industry to adopt new practices and offer rewards to clients.
Ms Ross said: “If you go into a coffee shop, you can choose from a price list and get a loyalty card stamped towards a free coffee. We don’t think it should be any different when purchasing PR services.
“Clients are consumers at the end of the day and it’s time the PR industry adapted. We think we might be the only PR agency in the UK to offer a loyalty scheme.”
The pair left Muckle Media to launch Whale-like-fish, inspired by one of the most famous headlines to come out of Inverness.
Ms Marshall said: “On 14 April 1933, Mrs Aldie Mackay, manageress of the Drumnadrochit Hotel, was quoted in the media as having seen a ‘whale-like-fish’ emerge from Loch Ness.
“Combine a world-famous headline with arguably the best PR campaign ever created, we felt it only fitting to pay homage to Nessie when creating a brand new PR agency.”