Expansion by Edinburgh firm
E-cigarette firm Vaporized invests in manufacturing
The company is expanding its retail and manufacturing operations
E-cigarette company Vaporized has invested £2 million in manufacturing capacity at its headquarters in Edinburgh to meet growing demand.
The company has also revealed that it is developing and manufacturing electronic cigarettes on behalf of major US brands.
More than a million products were bottled during October, with additional capacity available to increase production levels for future demand.
The investment has been announced as latest figures reveal that almost three million people in the UK are now vaping.
Doug Mutter, director at Vaporized, said: “Making this infrastructure investment will ensure we are able to respond to the demands of our customers as we forge ahead with ambitious growth plans.”
The investment will see 20 new specialist jobs and follows the announcement of an ambitious growth plan to treble its store footprint to 300 over the next three years, doubling its staff numbers to 1,000.
Mr Mutter, pictured, continued: “Investing in our manufacturing and product development expertise gives us a real competitive advantage.
He revealed that Vaporized is now developing and manufacturing products on behalf of major US brands such as Arc Distro, Bad Drip and Charlies Chalkdust.
He explained: “We have invested heavily in growing our product development expertise, from chemists to flavouring mixologists.
“Having this collaborative capability ensures that we are able to respond to consumer demand and bring our customers the most comprehensive range of quality-approved products.
“It has also given us the opportunity and ability to develop product development partnerships with major US brands looking to expand their operations in Europe.
“Increasing numbers of smokers are recognising the evidence-based public health opportunity of vaping, and we see this as a real area of growth as international brands respond to growing consumer demand.”