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Ambitious plans

Tattoo hires first COO to drive growth

Rucelle SoutarThe Royal Edinburgh Military Tattoo has named Rucelle Soutar as chief operating officer to accelerate its strategy for growth,

In the newly created role, Ms Soutar, who has worked with the Tattoo for five years as head of finance, will lead the Tattoo’s senior management team to deliver ambitious plans for audience development and commercial growth at home and abroad.

She will drive the operational activity behind the board’s plans to double Tattoo turnover to £20 million by 2025, increase global audience and reach to more than one billion across multiple channels and sustain charitable giving at £1 million a year.

Tattoo chief executive, Brigadier David Allfrey, said: “The appointment of a chief operating officer will help us leverage even better the human capital we have in the business while setting the throttles on our annual programmes both in Edinburgh and abroad.”

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