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Williams backs social team

Skyscanner tycoon backs messenger firm Kindaba

Brough, Gelb, Wright, Kindaba

Privacy pledge: Lizzie Brough, Rob Gelb and Will Wright 


Kindaba, a private visual messenger for families, has secured investment from Skyscanner tycoon Gareth Williams ahead of a crowd funding campaign.

The Edinburgh-based service will carry no adverts and has a commitment to respect customers’ privacy and data.

It was founded by Lizzie Brough, Rob Gelb and Will Wright in 2017 in response to rising consumer doubt over social networks’ privacy track record.

It aims to launch its visual intelligent messenger for families and establish itself as a thought leader in the FamTech (family technology) space over the next 12 months.

Mr Williams said: “The team is fantastic. I can see in Rob, Lizzie and Will an intense desire to make something happen. Whatever the problem space, founders need to have that laser focus in order to stand a chance of getting to their destination. In my experience, the founders and the team they build are so important to the future success of their company.”

Ms Brough said: “This investment will allow us to scale our customer outreach and bolster our development team so that we can continue to work smart and at speed developing the features our families are searching for.”

Kindaba currently employs eight staff and has plans to recruit seven to grow its user base to 100,000 active users. With no advertising on the site, the revenue model depends on selling personalised products and gifts that users can send through the service; premium features and in-app purchases, including added photos;  and affiliate revenues such as flight and hotel recommendations.

With a market worth £45 billion the funding will be used to accelerate the company’s growth through product and business development, marketing and data analysis.

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