Customer service is your brand’s ambassador
Brand awareness is one of the most significant factors that will contribute to the successful running of your business, and making a great first impression is important to increase your consumer base, enabling you to become a thought leader in your sector.
How your customers feel
A great customer experience is more significant to 76% of adults in the UK than the product they intend on purchasing. It means prioritising the quality of your products (to reduce returns and negative reviews), and constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.
When it comes to level of customer services, there’s always room for improvement. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree.
If you do offer a great service initially, 48% of shoppers are likely to become loyal to your business. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; if your first impression is worthwhile, it could lead to additional business.
Is there a way to stand out against other businesses in your field in terms of customer service?
The move for businesses
It can’t be denied that uniforms are essential to the success of great customer service. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc).
For employers, having a uniform can save both time and money — as there won’t be a need to monitor generic workwear. As well as this, uniforms represent your business – so you must prioritise employee comfort to ensure you receive the best delivery from them.
Making an impression is important to your brand (pic: Terry Murden)
There are other areas that you should focus on a business too, such as skills development. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.
But, there’s much more than enhancing the performance of your staff and buying a new corporate uniform. Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service.
Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?
Make the changes across your business today and guarantee results.
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