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Price changes with index

BrewDog opens bar with FTSE tracking beer

BrewDog Canary Wharf

Sharing a new idea: beer price fluctuates with price of stocks 


Scottish brewer BrewDog is launching its first bar in London’s Canary Wharf financial district with an ale that will change its price according to movements in the FTSE100.

The outlet, which is the brewer’s tenth venue in London and 70th bar worldwide, will also be the first to accept Bitcoin (BTC) and Bitcoin Cash (BCH), as well as join BrewDog Clerkenwell in becoming a cashless bar. 

BrewDog expects to expand cashless and cryptocurrency payments across its fleet of global bars in the near future. 

In a nod to Canary Wharf’s position as London’s financial hub, Hop Exchange will be a draft beer for which the price correlates with the movement of the index in leading shares. An electronic dot matrix affixed above the bar will relay the latest day’s trading results, and the correlating price fluctuation. 

James Watt, cofounder of BrewDog, said: “Our Canary Wharf bar further strengthens London’s claim to be the new craft beer capital of the world. The demand for better beer keeps growing every month and it reaches every community in the city. 

“We’ve always prided ourselves on our desire to keep innovating. We’ve done it with beer, we’ve done it with our business model, and now we are championing a new way of paying for a pint. Our Canary Wharf bar is the bellwether of a payment revolution.“

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