Wyoming Whiskey partnership
Edrington expands its premium spirits portfolio
Edrington chief executive Ian Curle is pleased to have Wyoming Whiskey in the Edrington portfolio (pic: Terry Murden)
Edrington, the Glasgow-based international premium spirits company, has formed a strategic partnership with Wyoming Whiskey which will see it become part of Edrington Americas’ portfolio.
The portfolio includes many of the world’s most-acclaimed spirit brands including The Macallan, Highland Park, The Glenrothes, Brugal, The Famous Grouse, Cutty Sark, Snow Leopard vodka and Tequila Partida.
Earlier this year Edrington opened its £140 million distillery and visitor centre for its flagship The Macallan in Speyside.
The addition of Wyoming Whiskey allows Edrington to expand its portfolio of premium spirits into the American Whiskey category and Brad Mead, founder and president of Wyoming Whiskey said: “I’ve long admired Edrington’s portfolio and its ethos of giving more. To see Wyoming Whiskey alongside The Macallan, Highland Park, and the entire line-up at Edrington Americas’ headquarters in New York is just fantastic, but I know we’ve earned it.
“With Edrington, Wyoming Whiskey will be offered opportunities that we could not have achieved on our own. This partnership will allow our brand to grow without the practical limitations that we faced as a standalone distiller.”
Ian Curle, Edrington chief executive, said: “This deal is a further step towards becoming the world’s leading premium spirits company and adds to a brilliant year in which we opened our award-winning distillery and brand home for The Macallan.”
As a result of this strategic partnership, Wyoming Whiskey will immediately join Edrington Americas’ nationwide distribution network. Edrington Americas will assume all sales, marketing and distribution of Wyoming Whiskey products.
Born in the Rocky Mountain West, Wyoming Whiskey is a company founded and operated out of Kirby, Wyoming. All whiskey production will continue in Kirby, using Wyoming grains and water from the mile-deep, limestone aquifer.