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Hot on the heels of Swoop

Duo strengthen SnapDragon’s top team

Alexis Overstone
Alexis Overstone
Kieron Smith
Kieron Smith

Disruptive legal tech startup SnapDragon has strengthened its management team with the appointment of two senior figures as head of marketing and product manager.

The appointments of Alexis Ovenstone and Kieron Smith come hot on the heels of the launch of Swoop, SnapDragon’s DIY brand monitoring SaaS platform, the first of its kind to be made publicly available.

Ms Ovenstone joins as head of marketing and brings with her over 20 years of experience in FMCG marketing with some of the UK’s most recognised brands, including Whyte & Mackay, Clover and Cathedral City. She joins SnapDragon from Macsween, where she was responsible for implementing the marketing strategy for the firm.

At SnapDragon, Ms Ovenstone will be responsible for developing and executing the firm’s marketing plan.

Speaking about her appointment, she said: “Having worked in marketing for some of the UK’s top brands, I am fully aware of the struggles that many face when it comes to counterfeiting.”

As product manager, Mr Smith will use his 20 years of experience in software development and product management to lead SnapDragon’s digital team as it continues to develop its pioneering Swoop platform.

Mr Smith has experience with several digital firms, including financial services software firm, SNX Systems, and Scottish vehicle logistics software provider, Vehnet.

He said: ” I am looking forward to working closely with SnapDragon’s team of linguists and IP experts to further enhance Swoop and help ensure that we achieve our mission of becoming a household name in the world of brand protection.”



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