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Agency acquisition

MadeBrave acquires Campfire to form BornOriginal

MadeBrave and Campfire

Lewis Phillips and Andrew Dobbie: collaboration


 

Creative brand agency MadeBrave has announced its first acquisition after confirming the takeover of content production agency Campfire.

They will create a holding company BornOriginal Group but will continue to operate independently.

MadeBrave founding director Andrew Dobbie will become CEO and Edinburgh-based Campfire founder Lewis Phillips becomes director and shareholder.

Mr Dobbie – who founded MadeBrave in 2012 – said: “MadeBrave and Campfire have got together on many occasions to produce industry-leading work.

“It’s the perfect time to join forces as video consumption increases exponentially and content marketing is constantly evolving in response to consumer trends and advancing technologies.

“The overall vision for the group is to enable clients to have access to specialist niche services from both Campfire and MadeBrave but also gain from the strength and power of the group.”

Mr Phillips said: “It’s an exciting new chapter for Campfire. Andrew and I have been friends for many years and we both strongly believe in the power of creative collaboration.

“Our companies share closely aligned values and culture and the strength we now have within the group’s complimentary service offerings will allow us to grow with some exciting opportunities and more international work on the horizon.”

Campfire has worked with brands including Mercedes-Benz, Adidas, Google, Hard Rock Hotels, Irn-Bru, Pernod Ricard, VisitScotland, RBS and The Royal Edinburgh Military Tattoo.

The agency, located in Leith’s creative and digital hub, specialises in creative, high-quality film production across multiple channels and has built credentials in emerging technologies including virtual reality (VR) and motion graphics.

MadeBrave is headquartered in the east end of Glasgow’s Clyde Gateway-owned Albus Building and its client base includes Distell Group, William Grant & Sons, IBM, Vets Now, Jacobs, Peoples Ford, Scottish Equity Partners, Scottish Canals, the BBC and MetFilm School London.

Campfire recently opened an office in London.

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