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Deal unites branding businesses

Dentsu Aegis Network acquires creative agency Whitespace

Iain Valenine and Philip Lockwod-Holmes

Phillip Lockwood-Holmes and Iain Valentine: joining new team


 

Dentsu Aegis Network has acquired Edinburgh-based creative agency Whitespace, creating one of the largest branding and media planning businesses in Scotland.

The 65-strong Whitespace team will join Dentsu Aegis Network’s northern operations which employs  640 people across Manchester, Leeds, Edinburgh and Newcastle, providing media, digital, creative, data and technology services.

Founded in 1997 with a focus on digital and brand design, Whitespace operates from offices in the shadow of the Castle from where it serves a client list that includes Aegon, Sainsbury’s Bank, and the Scottish Government .

It offers brand strategy, digital production, content and integrated campaigns spanning mobile, augmented reality and virtual reality,

The acquisition will accelerate Dentsu Aegis Network’s creative capability in Scotland and the wider UK market.

Rachel McDonald, managing director, Dentsu Aegis Network North, said: “Scotland remains strategically important for us.”

Whitespace’s joint managing partners, Iain Valentine and Phillip Lockwood-Holmes, will continue to lead the business, with the current management team and all employees remaining in place in Edinburgh.

Mr Valentine said: “We are incredibly proud of the agency we have built, our talented team and our growth over the years. We have always carved our own path and innovated at pace, joining Dentsu Aegis Network is a natural next step in this journey.

“We believe that great creative and communication is built on data-driven customer insight, being part of Dentsu Aegis Network will allow us to leverage the most advanced media planning and performance marketing techniques to drive success for our clients.”

Mr Lockwood-Holmes added: “The potential for our team and our clients is fantastic.”

Financial terms of the deal were not disclosed.

Background:

Interview with Iain Valentine

 



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