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Subway hires Hydrogen for social media campaign

Mike Scott and Daniel Rae: ‘exciting appointment’


 

Global sandwich brand Subway has appointed Glasgow-based Hydrogen to handle its social media across Scotland.

Hydrogen has won a number of clients in the past month, including Worldwide Cancer Research, automotive video service CitNOW and hydrogen-fuelled vehicle manufacturer HV-Systems.

Mike Scott, MD and co-founder of Hydrogen, described the appointment by Subway as “hugely exciting” for a company which is yet to mark its second birthday.

“We can’t wait to get started. If there are two things the team at Hydrogen know it is social media and food, so this is a perfect fit.

“It’s been a whirlwind of a year so far. The first quarter saw us win six clients, and we are delighted to see our roster expand again in the last month. We’re currently recruiting for at least two new members of staff, and we are looking at opportunities for expansion outside of Glasgow.  All-in-all it’s a very exciting time for the business.”

Shahid Sadiq, regional developer for the Subway brand, said: “We were looking for work to be delivered to a Scotland only audience, so it made sense that it would be produced and delivered within Scotland.”



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