New league sponsors
Scottish Rugby’s seven-figure deal with Tennent’s
Edinburgh Rugby’s Damien Hoyland (centre) is flanked by Glasgow Warriors’ Adam Ashe and Rob Harley at Tennent’s Wellpark Brewery
Scottish Rugby has sold the naming rights of the Premiership and National Leagues to Tennent’s as part of a new seven-figure contract extension with the brewer.
The multi-year deal sees Tennent’s continue its relationship with the Scotland national team as well as the country’s two professional sides, Edinburgh and Glasgow Warriors.
The commitment between Tennent’s Lager and the national team will see the Glasgow-based brewer extend its support to Scottish Rugby throughout future Six Nations campaigns, Autumn Tests, and next year’s world cup.
The new league sponsorship will begin from the upcoming season, with the newly-formed Scottish Championship to follow in 2019/2020.
Jason Ash, chief marketing officer, C&C Group, owner of Tennent’s, said: “Tennent’s Lager has been a long-standing supporter of Scottish sport.
“To be continuing our partnership at a time when rugby is growing and diversifying into the Scottish mainstream is something we’re very excited about.
“There’s a bright future ahead for Scottish Rugby, and our extended partnership and increased investment will allow us to increase our support at international, domestic and grassroots levels.”
Scottish Rugby’s head of marketing & sponsorship, Toni Blackhurst, said: “There are some exciting plans for the future. As Scottish Rugby continues to progress we look forward to working with Tennent’s over the coming years.”
Tennent’s will continue to have pouring rights at BT Murrayfield, Scotstoun and, subject to planning permission, Edinburgh’s new home ground.
The news of the deal comes ahead of Scotland’s final match of the summer tour against Argentina on Saturday at the Estadio Centenario in Resistencia, with head coach Gregor Townsend looking for his team to bounce back following the surprise loss to USA.
“The players have responded well in training this week with focus, effort and accuracy,” he said. “This is our last Test of the tour and we’re determined to finish on a high. We’ve learned a lot on this tour about this group of players. Now we have to use that learning to put in a very good performance to beat Argentina on their home patch.”
Tour captain Stuart McInally has recovered from injury to feature for the first time after missing the win over Canada and the defeat in Houston, the Edinburgh hooker one of eight changes to the starting line-up.
Scotland: Stuart Hogg (Glasgow Warriors), Dougie Fife (Edinburgh), Nick Grigg (Glasgow Warriors), Pete Horne (Glasgow Warriors), Blair Kinghorn (Edinburgh), Adam Hastings (Glasgow Warriors), George Horne (Glasgow Warriors), Allan Dell (Edinburgh), Stuart McInally (Edinburgh), Simon Berghan (Edinburgh), Tim Swinson (Glasgow Warriors), Grant Gilchrist, Magnus Bradbury (Edinburgh), Fraser Brown (Glasgow Warriors), David Denton (Leicester Tigers).