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Perth pilot for programme

Rewards scheme aims to boost city centre shopping

Colin Munro, Miconex

Colin Munro believes the new rewards scheme being piloted in Perth could be a game-changer for high streets across the UK


A new rewards scheme aimed at encouraging shoppers to buy locally is to be piloted in Perth.

It is hoped that the programme, the first of its kind in the UK, will breathe life back into town centres across Britain.

Developed by Perth-based fintech company Miconex, the ‘Mi Rewards’ scheme automatically rewards customers for spending money in city businesses using their existing debit and credit cards.

As they shop at participating businesses, their spend is tracked securely and automatically and once they have earned enough points, they can convert them into Perth Gift Cards and spend them with participating businesses.

As well as rewards for customers and businesses, towns and cities will be able to use data to compete with online marketplaces.

Registering to participate is done via the Mi Rewards website.

Colin Munro, managing director of Miconex, said: “We see how online shopping and out of town retail is impacting on the success of some high streets. We want the rewards programme to help bring back some prosperity and provide the tools needed for them to compete.

“I feel that this new technology really could bring some positive change to town centres up and down the country.”

Leigh Brown, city centre manager for Perth and chair of the Association of Town and City Management, added: “UK towns and cities are evolving due to changes in consumer behaviour.

“As place managers we need to understand how and why people are using their towns and cities. Through Mi Rewards, place managers will be able to gather data that will help support local businesses. We will be able to communicate with consumers in a more sophisticated way, too. This will allow us to learn, plan, and make improvements that develop the local economy.”

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