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Ideally positioned to advise

Kantar Worldpanel appoints senior lead

lesleyKantar Worldpanel has appointed Lesley Ann Gray as its new strategic insight director for Scotland.  Most recently at Border Biscuits as brand and innovation director, Ms Gray joins Kantar Worldpanel with over 27 years’ experience in the Scottish food and drink industry.

Ms Gray has worked in roles across marketing, category management, new product development and in commercial positions for branded, licensed and own-label businesses.  In her role at Border Biscuits she focused on brand positioning to promote and strengthen the brand and target new geographies.

Tim Kidd, managing director at Kantar Worldpanel UK, Ireland and US, said: “Lesley Ann’s keen understanding of the interplay between brands and consumers in the Scottish food and drink industry, and her knowledge of Scotland’s retail landscape, gives her and us unparalleled insight into what is most important to our clients.

“She is ideally positioned to advise businesses on product development.”

Ms Gray said: “The Scottish retail landscape is in a state of flux.  With the implications of Brexit still unknown, it’s more important than ever for retailers and brands to understand their customers and ensure they are capitalising on opportunities and gaps in the market.

“I’m excited to begin helping Scottish brands and retailers adapt their offering to improve customer engagement and make informed decisions about their future.”

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