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Event to showcase opportunities

Firms urged to support young in arts events

Counting on young people: KPMG partnered with Scottish Ballet


Scotland’s businesses can benefit from supporting young people’s participation in for the arts, according to a new initiative. 

Backing a range of projects from ballet to orchestras helps raise band awareness and identifies customers and future recruits.

The independent charity Arts & Business Scotland is staging the latest in a regular series of networking events bringing together representatives from the arts, heritage and business communities to consider the benefits of closer collaboration.

Based around the theme “Business, Culture and Young People: Working together, creating opportunities”, it takes place at Edinburgh’s Traverse Theatre on 15 June.

Attendees will hear first-hand about three successful partnerships between business and cultural organisations which are delivering cultural projects specifically aimed at Scotland’s young people.

Participating businesses and cultural organisations will talk about their experiences of the project and how the partnership has specifically benefited them. 

All three projects to be showcased at the event have received support from the Culture & Business Fund Scotland, a programme managed by Arts & Business Scotland and launched in April 2017 to provide pound-for-pound match funding for business sponsorship of cultural projects. 

Glasgow-based debt service Richmond Oaks partnered with the Scottish Youth Theatre to support a summer national tour of a specially created theatre production that highlights mental health challenges faced by many young people. 

Professional services firm KPMG has partnered with the Scottish Ballet for a second consecutive year to give pupils from Cuthbertson Primary School in Govanhill the unique opportunity to take part in a series of ballet workshops and to attend a production of Cinderella at Glasgow’s Theatre Royal.

Diigital music audio equipment provider, PreSonus, has provided in-kind sponsorship to Drake Music Scotland, a charity dedicated to creating opportunities for disabled musicians of all ages.

Arts & Business Scotland chief executive David Watt said: “As public-sector budgets for culture continue to tighten, the business community can play a big part in helping to create new ways for young people to engage with culture as an important route to building their confidence and self-esteem – while also deriving important business benefits such as raising brand awareness and accessing new audiences for their products and services. 

“As we celebrate 2018 as Scotland’s Year of Young People, here are three inspiring examples of creative collaboration between business and the cultural sector to deliver projects that are helping to expand the cultural horizons of our young people in three very different ways.”

Catherine Burnet, senior partner for KPMG in Scotland, said: “For culture to continue to thrive, we need to give the next generation of young Scots the opportunity to experience the arts and how it can expand their horizons and enrich their lives in a unique way.”

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