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Growth at brewer

Tennent’s ‘excels’ and gains market share

Brewing business Tennent’s performed strongly in the past year, gaining market share as it benefited from investment by parent group C&C.

The Dublin-based company managed to raise revenue in Scotland on flat volumes.

Stephen Glancey, C&C Group CEO, said: “FY2018 was a significant year of progress for the Group, both in terms of strategic development as well as improved underlying performance.

“While the trading environment in our key markets of the UK and Ireland remained challenging, our branded portfolio returned to volume and revenue growth, outperforming the broader LAD market.

“Our Scottish businesses excelled this year, with Tennent’s driving share growth and revenues of +5%, benefiting from continued investment in social media, sponsorship and new fount roll-out programme.

“Our Tennent’s wholesale distribution business in Scotland also performed strongly. Customer numbers, volumes and revenues were all up, driven by the group’s procurement scale helping deliver value to customers and excellent service levels.”

He said the expansion of its distribution agreement with AB InBev for its cider portfolio in the UK gained momentum, through its first year.



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