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First store for boutique firm

Little Lies drawn to Dundee by ‘cultural vibe’

Jade Beatson

Jade Beatson: ‘jumped at the chance to move in’


 

Cult online boutique Little Lies has chosen Dundee as the location for its first physical store.

The Perth-headquartered business, which was launched in a Kirkcaldy bedroom three years ago, was drawn to the city by its growing renaissance. 

It will open in the city’s Exchange Street between the central shopping area and the V&A Museum.

Little Lies founder Jade Beatson, 28, said she hopes the new store adds to Dundee’s growing cultural reputation.

“Dundee has barely been out of the headlines lately for the strides it has been taking in terms of regeneration, design and an all-round cool vibe.

“We jumped at the chance to bring our very first physical store to the city.

“It’s a concept store – the idea being that we bring the vibe of our online offering to a real life retail setting for a limited time – allowing our customers to experience the brand and really touch and feel the quality of our products. 

“We hope to offer our customers a chilled out, fun shopping experience with a wide range of unique clothing and homeware pieces available. 

“We’re doing an initial run of three weeks in the store – but we think our range complements Dundee’s style perfectly. 

“We’re here for a good time, not a long time, and if we’re right about that we’ll be looking to make Little Lies a permanent fixture in Dundee city centre.”

TJ Hughes named as anchor store

Discount department store chain TJ Hughes has taken a 53,888 ft unit at the Wellgate Shopping Centre in Dundee formerly occupied by Bhs.

The Liverpool-based firm has agreed to a 15-year lease on a unit at the main entrance to the centre. The flagship letting comes on the back of a new lease with the discount gym operator, Xercise4Less, which has taken 31,000 sq ft on the second floor on a 12 year lease. It is anticipated Exercise 4 Less will be open for trade by the end of July 2018 and TJ Hughes by October.

Other retailers at Wellgate include B&M, Holland & Barrett, Home Bargains, New Look, The Entertainer and Subway.

Stuart Moncur, head of national retail at letting agent Savills, said: “Our strategy has been to secure new anchor occupiers, and with the arrival of both Xercise4Less and TJ Hughes, we certainly believe the Wellgate is on the up.” 

TJ Hughes was advised by Tienda Property whilst CBRE advised Xercise4Less.

 



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