Food and drink giant splits in two

Whitbread to spin off Costa coffee chain as listed firm

Whitbread is to spin off its Costa Coffee chain as a separately listed company in a move designed to enhance shareholder value.

The move, which will be implemented in the next two years, follows pressure from activist investors, Elliott Advisors and Sachem Head, who together control about 10% of shares.

However, the company insisted today that it has “for some time been of the view that separating Premier Inn and Costa would enable long term value to be optimised.”

It added: “Given the considerable strategic progress that has been made, particularly in developing significant international growth prospects in each business, Whitbread is now committed to a demerger of Costa, providing shareholders with investments in two distinct, focused and market-leading businesses.”

The demerger of Costa will be pursued as “fast as practical and appropriate to optimise value for shareholders”.

Whitbread PLC will remain the owner of Premier Inn, the UK’s largest and most successful hotel business.

It said Costa is the clear UK market leader and second largest globally, with attractive long-term international opportunities. 

“Given the significant strategic progress that has been made and the momentum in the delivery of the plan, the board is confident that both Premier Inn and Costa will soon be businesses of sufficient strength, scale and capability to enable them to thrive as independent companies.

“The board, therefore, believes that it is in the best long-term interests of Whitbread’s many stakeholders to separate Premier Inn and Costa, via a demerger of Costa. Announcing the demerger of Costa will provide clarity to shareholders, team members and other stakeholders on Whitbread’s strategic direction.

“The board has carefully considered the optimal timing of the demerger of Costa and concluded it will be pursued as fast as practical and appropriate to optimise value for Whitbread’s shareholders and is expected to be completed within 24 months.

“This timeframe will allow both Premier Inn and Costa to maintain momentum, complete critical and complex transformation and infrastructure objectives, and drive international expansion, putting each business in a strong position to create further value as separate entities. These objectives include:

·      completing the complex and critical IT and business system upgrades and improvement programmes, which are delivered by Whitbread shared resources;

·      delivering the recently upgraded efficiency programme, which will offset a significant proportion of the current high level of industry inflation and minimising disruption to trading and product innovation activities, particularly in the UK;

·      further develop the international strategies in both Premier Inn and Costa, to strengthen the foundations for long-term profitable growth; and

·      appropriately managing the Whitbread pension fund deficit and funding facilities and ensuring both Whitbread and Costa have appropriate governance structures in place to thrive as separate entities.

Regular updates on progress will be given as part of Whitbread’s standard financial reporting cycle. The board will also begin to consult shareholders in order to align executive incentive structures to this plan.

Adam CrozierAdam Crozier (right), chairman of Whitbread, said: “The Whitbread board has conducted regular and rigorous reviews of its strategy and structure for a number of years.

“For some time, the Board has been of the view that at the right time Premier Inn and Costa should be independent companies.

“A separation will provide enhanced focus for each business and give shareholders an investment in two high-quality businesses. We will ensure that prior to separation each business is sufficiently developed and well-positioned to take advantage of the structural growth opportunities available to them in the UK and internationally.

“Announcing our intention now provides clarity of our strategic direction to our shareholders, team members and other stakeholders.

“The management team have continued to deliver strong strategic and operational performance, whilst building momentum in growth, innovation, international expansion and development of technology and infrastructure. The team will now also be focused on ensuring the demerger of Costa is conducted as fast as practical and appropriate to optimise value for Whitbread’s shareholders.

“The board fundamentally believes this is the best course of action to optimise value for shareholders over the longer term and will ensure both Premier Inn and Costa are positioned well to thrive as independent companies.”

Alison Brittain, Whitbread chief executive, said: “Over the last two years, Whitbread has made tremendous progress in innovation and growth in our core UK businesses and we have recently delivered a step-change in international development through two significant acquisitions in China and Germany.

“We have considerable momentum in the delivery of a complex multi-year transformation programme which will improve our core operational capability, redevelop our technology platform and deliver significant levels of efficiency. We are confident in our plans to deliver further progress in these areas, which will ensure both Premier Inn and Costa are in a strong position to continue their success as separate entities, creating further value for our shareholders and opportunities for our team members.

“I am excited that at the point of separation, both businesses will be able to take advantage of the structural growth opportunities available to them in the UK and internationally. Costa will become a listed entity in its own right and the clear market leader in the out-of-home coffee market in the UK. Costa will also be well positioned to build further on its strong international foundations with growth expected in China and Costa Express.

“Whitbread will remain the owner and operator of the UK’s most successful hotel business. A key priority will be continuing the development of Premier Inn by creating a business of scale in Germany to replicate the success we’ve had in the UK.”


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