TVSquared raises £6m to support R&D
Calum Smeaton: ‘deep understanding‘
TV Squared, the TV performance analytics and optimisation company, has raised a further £6 million to invest in developing its product portfolio.
The latest round has round has been supported by existing investors and brings the total equity funding to more than $21 million.
TVSquared represents more than 700 clients worldwide, measuring the impact of TV advertising and helping to optimise campaigns and marketing spend.
Calum Smeaton, CEO and founder, said: “TVSquared gives advertisers a deep understanding of TV’s business impact.”
TVSquared, which has offices in the UK and US, expanded to Munich with the purchase last Novermber of real-time spot-detection technology firm wywy.
Stephen Trombala, partner at Shepherd and Wedderburn, which advised on the deal, said: “TVSquared’s financing is a testament to its experienced management team, matched with sophisticated European and US investors deploying new capital to accelerate growth.”
The latest round of funding will go toward continuous research and development.