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Extra focus to reinvigorate skills

This is Milk targets digital skills gap

Angela Prentner-Smith: looking to reduce digital skills gap


With the digital skills gap continuing to present issues to business, Glasgow company This is Milk has developed an industry-led programme focused on the skills required.

The 12-month career development plan is set to launch at the end of May to businesses looking to upskill their existing staff working in digital projects.

Roles such as business analyst, and product managers have become tarnished in recent years, and with the World Economic Forum predicting that these are the jobs of the future – This is Milk believe that extra focus to reinvigorate skills in this area is needed.

This comes shortly after a study by ScotlandIS, the trade body for Scotland’s digital economy, found that 80% of Scotland’s digital technologies companies expect to increase employee numbers this year – but that over a third of respondents believe that recruitment and staff retention will be a key challenge.

According to the study, staff recruitment concerns have grown by 9% compared to 2017.

Angela Prentner-Smith, managing director of This is Milk, said: “Digital projects have outgrown the talent pool and traditional project roles don’t perform the job we need today or for the future.

“Scotland has a digital industry that has been invested into with the value of £13.8 billion with an acknowledged skills gap issue that we are currently unequipped to solve.

“The This is Milk digital transformation programme has been designed as a solution to this issue by teaching the skills required to successfully facilitate digital projects and excel in careers including: business analysis, service design, user research, product management, digital planning, and strategy.

“Companies moving through their own digital transformation or embarking on digital projects and need a solution to bringing project teams on the journey would be ideally placed to take advantage of this programme.”

The first four weeks of the course will be spent in a classroom setting with This is Milk and expert trainers.

This is an intense practice-based schedule, where students will be taken through the entire digital transformation lifecycle, through a series of rapid collaborative exercises based on case studies and scenarios.



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