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Agency appointed

Smarts to promote healthy lifestyle campaign

healthierPR and content agency, Smarts Communicate, has been appointed to provide PR services for the Scottish Government’s Healthier Scotland campaigns.

The contract, for up to three years, supports a number of areas under the healthier cluster such as organ donation, cancer detection and tobacco.

Smarts’ role will be to work closely with the Scottish Government Marketing and Insight Unit and other healthier framework agencies to provide integrated PR solutions that drive awareness and behaviour change.

Smarts currently also handles the Scottish Government’s Safer Roads and WW100 Scotland campaigns.

Lesley Alexander, CEO Scotland at Smarts Communicate, said: “This is a significant win for the agency and a rewarding one to work on as we seek to use our extensive experience to influence behaviour change.”

Media moves

Craig McGill has left his role as head of media at PwC Scotland and has joined meat casings company Devro as global head of communications.

The FTSE 250 company, based at Moodiesburn near Glasgow, has other plants in Australia, China, Czech Republic and the US.

Mr McGill’s replacement at PwC is expected to take up office by the first week of May. In the interim, Lynn Hunter is dealing with queries.



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