Bigger range offered
Japan gets a taste for more Scottish seafood
Seafood is booming in one of the world’s most discerning markets
Scottish seafood is poised to make big inroads into Japan, one of the most discerning markets in the world.
Supermarket chain Aeon, Japan’s largest retailer, is running a nationwide promotion at around 90 of its stores featuring an extended range of Scottish seafood species, including mackerel, crab and langoustine.
This is the first time that Aeon has expanded its range beyond mackerel by including Scottish shellfish species that have a proven attraction in Japan.
The products have been developed and selected specifically to suit flavour preferences in one of the world’s key seafood markets.
Natalie Bell, trade marketing manager for EMEA at Seafood Scotland, said: “Scottish mackerel is a big success story in Japan, thanks to a strong focus on improved supply and visibility over the past few years.
“The Japanese market appreciates the Scottish provenance and values highly our cool, clear waters, our clean environment and our industry’s commitment to sustainability.
“Through Aeon we can continue this great story, using the success of mackerel as a foundation to develop new flavours, and indeed, to introduce other Scottish seafood species to Aeon’s customers – delivering a further boost to Scotland’s growing export relationship with Japan.”
Seafood Scotland and Scottish Development International work together to grow the market for Scottish seafood in Japan by educating trade buyers and maximising opportunities for new species.
Figures show that fish and seafood exports to Japan from Scotland rose from £3.7m in 2015 to £5.4m in 2016 – an uplift of 46%.
Other activities include a partnership with the All-Japanese Chef Association, a regular delegation to the annual Japanese Seafood Expo, attendance at the Foodex Food and Beverage Trade Show in mid-March, and a series of bespoke events and promotions.