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Deal for Livingston firm

Cyclewear firm Endura sold to Speedo owner

Endura: Operations will remain in Livingston


Scottish cycle clothing business Endura has been acquired by Pentland Brands, whose portfolio includes Berghaus, Canterbury, Mitre and Speedo.

Livingston-based Endura, set up by cycling enthusiast Jim McFarlane 25 years ago, will remain in the town and the jobs of 100 staff will be unaffected.

It supplies kit to the Movistar Team and sponsors trials cyclist Danny MacAskill. The Colombian cyclist Nairo Quintana is sponsored by Endura.

Mr McFarlane and co-founder Pamela Barclay will continue to lead and manage the day-to-day business and will own 15.5% of the business they launched in 1993.

Private equity houses Penta Capital and Maven Capital Partners held stakes in Endura. Vialex, the Scottish legal firm, advised Endura on the sale.

Mr McFarlane said: “Endura has been my life for 25 years, so I’m understandably protective of it and dismissed numerous other approaches in the past.

“Pentland stands out as an exceptional home for Endura, placing it within a family of world class brands under the umbrella of a family owned company that is long-term in its outlook and aligned with our culture and values.

“The innovation opportunities and the shared vision of manufacturing in Scotland that could extend to other Pentland brands in future, are both hugely exciting prospects to me.

Chirag Patel, chief operating officer, Pentland Brands said: “We have a strong track record of nurturing brands that people love, so Endura is a great addition to our portfolio – we believe it has huge potential.

“We’ll be supporting Jim, Pam and their team by giving them access to our extensive resources and network that, as a global brand management company, we can offer.”



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