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Firm opts for ex-Disney executive

Goals seeks chairman as CEO hired

Chairman Nick Basing: taking on new role


Goals, the five-a-side football company, has appointed a former Disney and Manchester United executive as chief executive and announced it is searching for a new chairman.

Andrew Anson takes up the post on 23 April, bringing with him experience in consumer-facing industries.

Mr Anson has significant expertise in operational strategy, consumer marketing and sales, corporate business development and a strong track record in developing partnerships. 

He has held senior roles at The Walt Disney Company, at Channel 4 in the UK, was the commercial director for Manchester United. He served as chief executive for the England 2018 FIFA World Cup bid and ATP Europe. 

More recently, over a five-year period from 2011, while CEO of Kitbag, an e-commerce focused, multi-channel sports retail business, he led its recovery in profits. He significantly grew its revenues and oversaw its successful sale to Fanatics Inc. During 2017 he has been Global President, Teneo Sports.

His appointment comes as the company reshuffles its board responsibilities. 

Nick Basing will remain a non-executive director but will hand over the chairmanship to Michael Bolingbroke, the senior independent director, until a new chairman is appointed.

This will allow Mr Basing to devote more time to his role as chairman of the company’s joint venture with City Football Group and further its international growth prospects. 

Mr Basing said: “After a very thorough process, Andy is the standout candidate to take Goals forward. Andy has an ideal blend of leadership skills, a passion for football and proven expertise in modernising businesses. We are confident that Andy’s skillset will contribute to the future delivery from Goal’s investment led recovery strategy.

“I am looking forward to spearheading the company’s strategically important development of Goal’s US based Joint Venture with City Football Group.

“I am also delighted to be continuing on the plc board to see through the company’s recovery strategy, put in place in 2016, which has already delivered significant improvements.”

Mr Anson said: “I am excited to be joining Goals at this time. I look forward to working with the very experienced board and the team at Goals to drive the business forward over the coming years.

“Strong foundations have already been laid and I welcome the opportunity to build on these and to explore new opportunities for growth.”



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