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Targeting international growth

Genoa Black adds two to leadership team

genoa black

Team building: Allan Conry, Claire Kinloch, Gaynor Duthie, and Sarah Stein

Genoa Black, the strategic marketing company, has appointed two senior staff members to its leadership team.

The business, which has offices in Aberdeen, South Queensferry and London, has welcomed London director Sarah Stein, and international development manager, Allan Conry, to support its global client development strategy.

Former senior international trade & investment advisor (oil and gas) at Scottish Development International, Mr Conry will support Ms Stein and Genoa Black’s Scottish-based teams.

Mr Conry brings over a decade of experience in strategy, sales growth, and international trade and investment, with an extensive track record of operating in the international business-to-business environment.

As a qualified economist, he is a graduate of the University of Glasgow where he gained an MSc in economic development (Dist) and holds a BA (Hons) in economics from Stirling University. Allan is also a ‘prince2’ accredited project manager and Institute of Leadership & Management (ILM) qualified workplace coach.

He said: “I’m looking forward to capitalising on opportunities to grow the business as we enter new markets, and likewise assist our clients as they seek innovative ways of globalising their businesses.”

Former director of global brand strategy for telecoms giant Orange, Ms Stein managed the company’s brand across 30 markets and has also worked with many SMEs – helping them differentiate and win competitive advantage.

With a degree in Business with Marketing, she is a brand strategy specialist with a proven track record. Based in London, Ms Stein will support the company’s growing client portfolio across both B2B and B2C sectors that are looking to diversify and differentiate themselves in increasingly competitive markets.

Ms Stein said: “It is a pivotal point in the development of Genoa Black and we are refining our international and strategic marketing approach for our customers globally.”

Claire Kinloch, founder and managing director of Genoa Black, said: “Similarly, we are ambitious about our own global future and these two exciting appointments will help us and our customers reach their full potential.”


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