HSBC backs Broughton Ales
Borders brewer raises glass to new bank funding
Raising a glass: the Broughton Ales team prepare for a boost to sales
Broughton Ales, the Borders-based brewer, aims to increase its domestic and export sales after securing £395,000 in bank support.
The funding package from HSBC Scotland includes a loan, and asset and invoice financing.
It will used to to improve and expand the firm’s brewing equipment, as well as open a shop and visitor attraction. The firm will upgrade its sales, export marketing, IT and customer relationship systems.
Co-owner and director, John Hunt, who leads the firm’s finance and strategy, said: “Since the new management team came on board at the end of 2015, our aim has been to build a stronger presence in what is a growing market for authentic beers with real provenance.
“We also plan make our products more accessible to markets around the world, in particular in Northern and Southern Europe and the United States.
“I am confident the funding package will go a long way to help us achieve our growth ambitions. It will help us increase our quality and capacity of the production of our key brands, and accelerate plans to build a local visitor and tourist attraction at the brewery.”
The finance was allocated from HSBC’s national £10 billion SME fund, of which £500 million is designated to Scottish firms.