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EU Brexit

Go your own way: Businesses must work out how to become “Brexit-ready

Business leaders are being invited to take part in a key seminar in Edinburgh this month to help them prepare for the impact of the Brexit changes.

With the future of UK-Irish trading relations at the heart of the debate, the Irish-Scottish business network Causeway has brought together two leading strategists to consider what lies ahead.

Brigid Whoriskey and Tom Byrne will give their views on how to market, engage and influence customers post-Brexit. 

Their presentations will be followed by an open floor discussion chaired by Terry Murden, editor of Daily Business.

Taking place on Thursday 18 January from 6pm to 8pm, this free-to-attend event will be hosted by leading communications agency, Represent at its offices on Calton Road.

Speaking about the event, Ms Whoriskey, managing director of Envision Business Solutions, said: “The disruptive business environment could be a real opportunity for business to make significant changes for the better.

“However, it is important to consider the impact of external and internal factors when making decisions.  This event is designed to encourage senior management to consider the potential and what needs to be put in place to become Brexit-ready.”

Judith O’Leary, managing director of Represent, added: “Clients are without doubt concerned about the impact of Brexit.

“Our role is to assist businesses in defining what their future looks like and communicating this positively to their various stakeholders. 

“Brigid and Tom are experts in change management and have the right experience to draw upon to make this session interactive with practical takeaways.”

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